A research report released jointly by UNICREDITO and Fondazione Nordeast reported recently in Sole 24 Ore indicated that Italian entrepreneurs who prefer to invest in India and China, and carry out internationalization of enterprises account for 10.8% and 9.5% respectively. In 2007, Italian enterprises which firstly chose India to invest in made up 5.1% (ranking 2nd), by far higher the percentage of 0.9% in 2004. The percentage of those which firstly chose China to invest in 2008 is higher than that of 2007 but lower than the percentage of 12% in 2004, followed by Rumania ranking 3rd (accounting for 4.5%) while entrepreneurs who are buoyant about Russian markets take up 3.5%.
China, India and Russia are regarded as markets which can meet internationalization demands of Italian enterprises to the fullest. 58.3% of surveyed enterprises thought that the main purpose of foreign investment is to the need to promote internationalization strategy of enterprises; 32% of enterprises deemed that the main purpose is to cut the cost of production, and 9.6% of enterprises thought they considered both demands simultaneously. In all, it is necessary for Italian enterprises to survive under the globalization environment by expanding new markets, gaining comparatively suitable raw materials, cutting down the cost of labor force and getting lower-cost service. However, what counts is that once any industry transfers, local secondary suppliers of these enterprises will be in trouble.
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