Shanghai DB Tel Industrial Co. Ltd (hereinafter referred to as “Shanghai DB Tel” for short), founded in 1993, is a major membership of Taiwan Daba Group. After several investment increasing, now the registered capital reaches $30,050,000 dollars, total investment $90,150,000 dollars. Mainly dealing with mobile phone research and development, producing and distribution, the Company is authorized by National Development &Reform Commission as major mobile phone producer, and is one of the largest bases for mobile phone production.

Taiwan Daba Group, parent company of Shanghai DB Tel, was founded in 1979, and has been dedicated to business in terminal end of communications since the very beginning and is the forerunner in that field. Inherited from Daba Group of its technology and expertise in producing terminal-end-products for 20 years, Shanghai DB Tel used to manufacture digital stringless telephone and common electrograph. Starting from 1997, it began to produce GSM mobile phones in the form of OEM, and in 2000 began to produce ODM phones, both were exported to other countries.

Before founding its own brand, it has an annual production of 10,000,000, all exported, a total exportation of $170,000,000 dollars in return, which stood high among the mobile phone producers in Shanghai. The year 2001 witnessed the first “DB Tel”-branded mobile phone going into market, which set a new milestone for the Company. Relied upon flexible and efficient management and sales strategies, the market share increased from 0% to 4% within 3 years, and the highest monthly sales reached more than 800,000. The harvest came in the year 2003 when annual sales in the domestic market was nearly 5,000,000, sales income RMB 3,800,000,000 Yuan, and profit nearly RMB 200,000,000 Yuan, ranking high among its rivals.

The taxes paid to the country in these 3 years proliferated, and 2003 alone the amount was RMB 540,000,000Yuan. The phenomenon of Shanghai DB Tel is mainly attributed to its enterprising spirit.

Staffed with high-gauge talents

The Company is staffed with nearly 10,000 talents. Before the founding of the brand, skilled worker was the backbone. As to the newly-recruited workers, lacking in experience in manufacturing terminal-end products, the Company provided full-time training for them, which ensured their grasping the skill within a short time period. Besides providing them social security, the Company spared no efforts in making the staff members live a better life: a free working meal, assist in renting apartments, etc. The Company’s consideration was rewarded by staff members’ royalty to it, and hard work in producing high-quality goods meeting the standard of Europe and the USA market, which contributed to the company’s export to these countries.

When the moment of developing its own brand came, the structure of staff underwent a profound change: research &develop department, sales department, as well as after-purchase service department were set up, logistics sector was enriched, many high-gauge talents joined in: like research &develop engineers, sales representatives and managers; skilled workers took up 50% of the total personnel resources. The management strategy also changed accordingly, e.g. welfare, a better meal provided in the canteen, residential subsidy to engineers, convenient traffic to work and all kinds of contests and entertainment. Publishers were circulating around the Company with the aim to creating a more cohesive Company Culture.

Besides, personnel from Taiwan Daba Group are continually sent to work in Shanghai, which helps the local engineers catch up with the latest trend of communications technology, and learn from their resourceful expertise. Trainings both inside and outside the Company are paid much attention. Therefore, staff’s skill and quality are of or above the average level of the industry. Now the research &develop department, capable of PCB-scrip design, components design, framework and outlook design, as well as the whole software development, is fully responsible for the new designs launched into the market recently, and proceeding with a pace of 2 to 3 debuts every month, putting into effect the “Elite products” strategy.

Resourceful staff is like fertile soil, hotbed for the luxuriance of frigid-zone trees.

Insistent investment in research &development, quality and craftsmanship

The fast development of the communications industry requires a company to adopts state of art technology and craftsmanship to realize an unceasing flow of new products. The Company has introduced a complete set of equipment for mobile phone production, test, precise shell modeling and paint sprinkle. As a result, it is now capable of all these procedures, and the annual production is 12,000,000 sets. Efficiency is improved by renovation on arts of terminal-end products. Quality has always been our theme. We have passed the attestation of ISO9001, TL900, ISO14001, as well as CCC, CQC, BABT, and UL, which are guarantee of quality.

Technological innovation is the main impetus in communications industry. In July, 2004, DB Tel 6228, 6668 were authorized as “National New Product” by Ministry of Science &Technology, Ministry of Commerce, National Quality Supervision, Inspection &Quarantine Bureau and National Environmental Preservation Bureau. Shanghai DB Tel is also a participant in “The National 10^th 5-year project” with the Ministry of Information &Industry, devoted to the solution of the terminal-end technology of TD-SCDMA, the 3^rd generation of mobile communications. The chip sample is expected to come out in the second half of the year 2004, and mass production in the middle of 2005.

The frigid-zone plant has maintained ever-green by dedication to the advanced technology in the communications industry.

Network construction ensures steady development

Besides gaining experience and technology, Taiwan Daba Group has been devoted to constructing global sales and stock network. Since founding, Shanghai DB Tel has benefited from the fame of the Group and the convenience brought about by the network. Since 1997, Shanghai DB Tel has exported to advanced European market with their qualified products. Although chips in mobile phones are monopolized by some multi-national companies, Shanghai DB Tel is able to acquire whole set components. Meanwhile, other material’s stock price is more competitive than others. Efficient manufacture and material stock result in the Company’s costs advantage.

After opening the domestic market, Shanghai DB Tel has set up 27 sales and after-purchase service networks, mainly subsidiary companies. Through the networks, DB Tel mobile phones are able to reach over 20,000 retailers all over the country, which improves efficiency. Nearly 600 after-purchase services are guarantee to customers, which is acknowledged by China Customer’s Association. Recently, overseas market is stressed, and products have been exported to Southeast Asia, India, Australia, Middle-east and Europe. DB Tel is going international.

The network is like the root of frigid-zone tree, which enables the flourishing of the plant.

Frigid-zone plant, growth ring tight, root deep; Frigid-zone plant, ever-green and enduring; Frigid-zone plant, burly in woodiness and perpetual in value. In retrospect, Shanghai DB Tel sticks to the “frigid-zone plant” philosophy, and takes on the responsibility of developing China’s communications and electronics industry by self-expansion and self-improving.