Like its name, Swift Electronics (Shanghai) Co., Ltd (Swift for short) has connections with speed, agility and reliability since its birth. With its promptness and outstanding efficiency, Swift naturally strides ahead and draws its own colorful picture in the field of semiconductor.

Swift is an international company, specializing in providing encasement and test of semiconductor power source controllers with its encasement products widely used in the fields of computer, mobile phone, portable electronic products. Swift started its production in Jia Ding District of Shanghai in October 2000. In 2002, it realized 11 million US dollars of export sale, gaining the title of “star export enterprise in integrate circuit of Shanghai in 2002”, ranking the eighth. In 2003, the sales amounted to over 26 million US dollars with an increase of 157% over that of 2002 and was awarded by Shanghai government “the Silver Medal for One Hundred Export Enterprise in Foreign Trade of Shanghai in 2003”, “Double Excellent Enterprise of Foreign Investment in China in 2003”, etc. In 2004 Swift will further step onto a new stage with the first half year’s sales surpassing the total of last year. People can’t help asking what’s the drive for such a rapid development of Swift.

Build a strong team taking people as the basis

Talented people are the key to strengthened core competitive ability and are regarded the intangible wealth of the enterprise. Mr. Chard Cooley, the board chairman, president and CEO of the company, had worked for American General Electric (GE) and later for Siliconix in California Silicon Valley for many years. He also had working experiences in various countries and regions of Singapore, Mexico, Ireland, Germany, Taiwan and Hong Kong. Over forty years’ working experience in semiconductor enables him to introduce the most advanced operation ideas and management methods to China, especially to Swift, which injected vitality into and established a sound base for the long-term development of the company. To be a big internationalized company, Swift should have a team of internationalized talents. Therefore, Swift adopts an international talent policy of “localized staff with globalized thinking” and tries all means to gather talents of all countries. Staff from different countries and nations such as America, Singapore, China, Japan, India and Malaysia have different cultural background, life style and thinking. But they own the strong points and merits passed down by their nations and work in an internationalized team so that they can learn from others’ strong points to offset their own weaknesses and fully display their talents and advantages. Certainly, 95% of the staff are native---people of Jia Ding. In order to help the staff quickly master the core technologies, Swift formed a special training department with more than 40 engineering technicians who are responsible for a three-month pre-post training and application training of the new facilities and technologies on a regular basis. Meanwhile, partners---clients and suppliers are invited to help staff training, and to improve the staff technology. In order to improve staff English, the company holds a regular “English training class” to best use its internationalized human resources and to strengthen the natives’ English. “People are the basis for a country which will be calm when the basis is firm.” Human resources are important assets for Swift development. With their positive effects in practice, Swift rises rapidly.

Provide first class quality in line with “Quality First”

In order to meet the quality aim of “zero bad productions”, a complete set of policies was established from the first day of its founding and has been improving in practice. Swift has set up in Jia Ding the world first-class plant and 10 k dust-free purified workshops. In 2000, it built a quality management team with strong technology, passed ISO9002 and QS9000 international quality system certification in April 2001 and set up a reliability and invalidation analysis lab in December the same year. In the next year, it passed ISO14001 environment certification and adopted ERP system. This year Swift passed ISO9001: 2000 and TS16949 quality certification. Until 2006 it will meet the requirements of 6-sigma. The all-around quality management benefits the company a lot, reducing the cost, improving production efficiency and more importantly gaining more and more clients home and abroad that have strict quality requirements.

Gain continuously the market with superb services

As a semiconductor manufacturer providing resources and related services for manufacture, Swift believes that superb and efficient services are the only way to win a bigger market with clients. “Pursuing client value and surpassing client expectation” is Swift persistent service ideas. In line with the principle of “client first”, Swift maintains good and close relationship with its strategic partners. At the same time, Swift relies on its specialized marketing network formed by people with solid technology background to realize the greatest client value by providing superb services and first-class quality. Swift provides its clients with not only encasement and test services but also more valuable services for product development and technology application. Through the complete solution of performance test of equipment, invalidation analysis and understanding of system application, Swift realizes a value-added supply chain and gains clients’ favor.

Today’s market competition in the world has risen from local low-level competition in product, price and service to comprehensive high-level brand competition. An enterprise that seeks success and development in the fierce domestic and foreign markets has to strengthen its brand idea and brand competitive ability. Every brand should have excellent product and service support. Therefore, Swift takes “high quality, low cost and efficient service” as its most potential and powerful core competitive ability. For clients, this brand value represents the company’s promise of belief, safety and quality. The image of Swift brand is fully represented in its quality products, specialized hi-tech talents, top devices, advanced manufacture skills, efficient superb services, low prices and logistic services of direct delivery.

Construct a strong backup with high technology

Creativity is the endless drive for a company’s development; continuous innovation is essential for a company’s success. Swift’s encasement technology covers not only traditional encasement products like DPAK, S08, TSOP5/6, TSSOP8, but also the most advanced and latest products like GEM2021, GEM2928 with J-lead component technology developed by Swift. Up till now Swift has gained 27 patents in America which enable it to provide frames, quality, cost and reliability required by high grade power controllers. Swift joins hands with main international semiconductor manufacturers in the development of Power BGA and QFN encasement technology designed for power controller integrated circuit. The company provides not only solutions for production, but also services related with client products through the whole value chain. According to the three-year company development plan, Swift will provide much more advanced encasement technologies for the industry field. Swift together with software developers succeeds in developing ERP2020 enterprise resource management systems to provide clients with information and data synchronizing with network, to breach the limit of technology and organization and to realize the combination of people, information and operation procedure.

Realize triple-win by enterprise culture

Swift’s international company culture provides a platform for a capable and enterprising team to lead the company in growth. Its important aim is to realize triple-win situation together with clients and staff. When it gains profits, the company will share with its staff the achievements because only the most reasonable incoming can stimulate their working passion to realize their greatest self-value. The company implements initiative competitive system of “more contribution, more prizes, greater responsibilities and chances” to fully explore each of the staff’s potential and competitive ability and greatly activate them. In order to create a harmonious home atmosphere, the company organizes several barbecues for its staff to communicate in a relaxing environment. This is an effective way to build a bridge between the management and the staff of the company and to strengthen the cohesive force of the team. In the meantime, the company encourages its staff to share social responsibilities. For example, the company actively supported Shanghai in the struggle against SARS by donating money and materials, and hence gained the medal of “joining all forces in the struggle against SARS” issued by Shanghai Civil Administration Bureau. Recently the company has organized the blood donation. In the activity, the leaders of the company respond positively and become the first to donate blood, which not only influenced a great number of staff, but also gained high praise of society and local media.

Continue its soaring when looking forward to the future