Tsann Kuen Nation Group was initiated in Taiwan Tainan Bao’an industrial zone in 1978. And the“EUPA Tsann Kuen” China marketing headquarter in Shanghai was set up in 1994. The year 1994 presented as a new landmark of the developing history of Tsann Kuen: The foundation stone laying ceremony of Tsann Kuen was held in Huangdu of Shanghai. Backing on Shanghai where the economical center of Asia Pacifica area locates, the business of Tsann Kuen Nation Group was greatly expanded. On July 1^st 1995, the company went into operation. And the next year, the company was authenticated by the ISO9002 system. On December 22^nd 2000, the increment capital stock was in order, the total capital of Shanghai Tsann Kuen Nation Group achieved 105 million US dollars. The registered capital reached 40 million US dollars. In 2002, Tsann Kuen Nation Group was authenticated by the ISO9001 (2000) system.

Over years, Tsann Kuen Nation Group devoted herself fully to the designing, producing and sales of the small electrical household appliances that closely related of daily life. Acting on the managing belief of teamwork, honesty, creation and thankfulness, and constantly bringing in the latest managing ideas and technological process, the company develops rapidly. The company insists on the high quality of the products, insists on producing the products that satisfy the market and please the customers as the guiding line of product quality. And the company wins the universal support of customers all over the world for her quick reaction to the needs of both the market and the customers.  The company was authenticated by TUV/GS, UL, JQA, VDE, SAA, CSA, IMQ, CCC both home and abroad and the products sells to180 countries and regions like America, Germany, Britain, Sweden, France, Australia, Japan, Brazil and Mexico. Till now, besides producing and selling the first class products cooperatively with the world famous producers such as TOSHIBA、SHARP、SANYO、SALTON、SUNBEAM、UDO、B&D、UFESA, the company creates her own brands EUPA Tsann Kuen and SWIFT and sells products to the mainland China, Japan, Europe and America as well, and established good credit.

Tsann Kuen Nation Group cannot gain such a good credit and achievement without the first class quality of products. The company has never been loosing management on the controlling of product quality.

1.On the developing of new products, the company believes that only by constantly promoting new products that can meet the needs of market can they hold the customers firmly. In these two years, Shanghai Tsann Kuen increases their investment, and won the title of Shanghai Technological Center in 2002. Based to the survey of the market and the needs analysis done for customers, the company actively develops new products adapt to the trend of the market and spares efforts to reduce the circle to develop new products. Only within the last half of the year, the company has developed 15 new products and applied for 42 patents. Ever from the beginning of a new program, the company does assessing at every stage on the model of the products, on the assembling of the products and on the operating of the products. At every assessing stage, we assume ourselves to the customers and assess the quality of the products extremely strict, which will result in the fewest complaints by customers due to the factors of the market. During the whole researching and developing period, beginning with the pre-planning and controlling of the quality of the products (APQP) we try to nip the potential problems in the bud. In the later half of the year, the company will develop many competitive products among which the three SHARP models of electrical rice cooker are firstly and strongly recommended. These three models of electrical rice cooker will be in mass production at the end of Oct 10th. And the high-retail-priced MAYTAG food mixer will be worth 80 dollars. Besides this, many other new products will be put on to the market this year, such as the food processing machine, oven, and toaster of SALTON and SUBEAM etc.. All of these are severe challenges for us, but we are full of confidence.

2.On the quality management, for example, we unify the technology and management, but a faulting understanding towards the products will appear. At the same time, we make our requirements for products in accordance with the requirements of our customers. While enforcing the controlling for the whole producing process, we administrate the sampling test for products just in front of the production lines, which contributes to find problems and solve them as quickly as possible. After the product testing of FQC, we also add the sampling test of QA. All the goods can be delivered only after they pass these two testing procedures. During the whole producing process, we detect, analyze and solve problems with the help of the SPC and FMEA instruments that are used for improving the quality of products. And this can significantly improve the standard rate of products effectively and have the function of preventing. We strengthen the verification of the internal quality system as well. Besides the regular checks, we also add the irregular checks and maintain the effective and consistent operation of the quality system and the improvement of the quality system. In 2003, we implement the factory management of 5S, which keeps a ordered working environment. This operation greatly guarantee the steady improvement of the product quality. In the latter half of the year, we will adapt the QUALITY CONTROL CYCLE (QCC) and Six Sigma，and in the first half of next year, we will have the quality controlling system of TS16949 to the spare parts factory. 

3. On the supplying of products, we have a strong control over the suppliers. First of all, we have an adaptation to the raw materials. We order the materials required by the technology, make channels for the feedback of the problems existed more smoothly and offer guidance and regular exam to the suppliers actively. Our companies also enforces the mutual interaction, benefits and help among suppliers, inform the suppliers of the requirements for the quality of materials of our company and assist the suppliers to improve technological process and strengthening the quality, thus improve the quality together.

4.On the checking of the exported products, Shanghai Tsann Kuen hold more than 200customers and sell products to 118 countries and regions. We set up separate files for diversified customers, different countries and regions and keep records of the special requirements of various customers. For those customers who want to check the products in person, we offer the QA checking process, making sure that the products exported meet the needs of our customers. As considering the requirements of our customers, we also engage in improving our testing standards.

5.On the training of our employees, we improve the employees ‘working skills, management level and the consciousness for quality through several of training activities. The consciousness of customer-centered is strengthened by our promotion and education. We set up the college of Tsann Kuen to convey 36 qualified technological talents to our company this year and The college accepts new students in the latter half this year. We are going to hold a systematic training for the basic level cadres in the latter half this year as well.

6.On the equipments, most of the equipments are introduced from foreign countries with rich equipment producing experience, exquisite workmanship, complete set of testing and checking facilitates and advanced technology. We employ the advanced ERP integrated computer producing system to control the production process and have the quality and the time of delivery with in our command.

In the ten years, Tsann Kuen consistently directs its way with the philosophical belief that though the earth will be destroyed in the future, Tsann Kuen still plant “two-grape” today: 1.researching and developing, 2. education and training. Tsann Kuen sustains a developing pace steadily these years at the speed of 14.15% every year ever since 1999. In 2000, according to the statistics by Shanghai Foreign trade and Economy Committee, the company occupied the 25th in the list of 50 excellent foreign enterprises in Shanghai. In 2003, the company became the No.1 in the record of Shanghai electric household appliance for earning foreign exchange of 78340 thousand US dollars. Taking the aim of creating profits for our own company, creating opportunities for our employees and creating social values for our society, 30 thousand Tsann Kuen staff will continually carry on the spirit of “teamwork, honesty, creation and thankfulness” and maintain the competitive strategies of “researching and developing the best products, provide the beat service and creating the best brand” to innovate the business and management, enforce the comprehensive quality. We are sparing great efforts to realize the objective of becoming the first class multinational corporation within 10 years.  

Due to our consistent efforts, we receive more and more orders in the later half this year. We plan to export products amounts to 10 million US dollars in Oct, which is unprecedently in the history of Tsann Kuen. Taking the advantage of the golden opportunity, we should cherish the achievements gained through painstaking efforts, continually strengthen the management, sustain the improvement and contribute to the economical development of Shanghai.

Recalling the past, we have been advancing despite of the difficulties and we progress much faster than most of our competitors. And we should carry forward the factors leading to success, enhance the enterprise spirit of “teamwork, honesty, creation and thankfulness”, insist in taking the needs of market and customer as the guidance, respect our employees, and take the value objective of being responsible for our share-holders and society. Seeing into the future, the most important thing to realize our objective is to firmly adhere to innovation and creation, maintain the passion and vitality of our employees. The experience of numerous successful enterprises testify that only the companies which constantly innovate when they are successful and surmount the successful records in the past can sustain its prosperity.
    This enterprise culture creation activity aims at changing the ideas, habits and behaviors that do not adjust to the future development of the enterprise and exercise a team that can manage the world-class enterprise. Through the innovation and creation, we improve not only the competitive ability at every stage but also the quality of our employees. All of our employees, especially the managing cadres at different levels must devote to the innovation and creation activity enthusiastically. Though learning, introspection, understanding and strengthening and other effective innovation and creation activates, the employees form the ideas, managing abilities and confidence to adapt to the international competition, and also the new enterprise culture for supporting the sustaining development of the company.
    We understand deeply that only by creation can we maintain the vitality of our company, bring more opportunities for the development of our company and prevent the potential crisis. Daring to take the risks and responsibilities and insisting on innovation and creation are the only way to improve our competitive ability and to crown other competitors. We filmy believe that history is created by those who make best use of opportunities provided by the times and never stop innovating and creating. Let’s transfer the passion of innovation to every employee and fulfill our great course with our warm blood, youth and sweat. We must realize our objective: create the competitive enterprise in the world. And this is also the responsibility and mission bestowed by history.