Ranks the third in the world and the first in Europe, the decoration material retail brand B&Q comes from England, which has received great success since he landed in Shanghai in 1999. On January 2000, B&Q was authorized to be one of the first experimental joint ventures in this field. In the following 4 years, B&Q has established 13 chain stores in Mainland China.

The controlling group of B&Q, Cuifeng group, which was listed on the top 500 companies by Fortune in 2000, is the fastest growing retailers in the world. As an expert and experienced decoration material retailer, B&Q won many grand honors in the mainland England:

in 1998, honored the best England retailer prize

in 1999, the best England employer prize             

in 2000, the best innovative corporation prize of England

in 2000, the best environmental protection corporation prize of England

B&Q is the only company to win two best corporation prizes in one year

in 2001, the best overseas innovative corporation prize of England

in 2002, Europen environmental protection prize sustainable development award

During only 5 years, B&Q has already opened 19 chain stores in shanghai, suzhou, kunming, shenzheng, hangzhou, wuhan, qingdao, Guangzhou, Beijing and fuzhou separately. The development of B&Q exactly reflects the confidience of B&Q to market in China. According to the statistic of “China chain dealing association” in 2002, B&Q ranks the first in annual sale amount of domestic material field, and also the first in average sale amount of

Meanwhile, it is seen that B&Q plays some role to the forming an ordered China decoration material market from a mass. House decoration and its quality are considered to be a hard nut to crush. But in B&Q you can completely enjoy yourself of “purchasing all in one place” without worrying about the quality. B&Q will offer you 9 categories 50,000 kinds of goods including pipe fitting material, wood, wall and floor decoration material, painting and dope, kitchen and washroom appliances, metals equipment, electrical material and appliance of lamps, horticulture and seasoning appliance, etc. B&Q takes full advantages of its global purchasing system with the consideration of the actual needs of local customers, adopting the purchasing standard that ordinary can afford, to promote the quality, cut down the price to favor customers in the max limit through the close cooperation with the supplier. Meanwhile, the purchasing team and its products examine and verifying system will greatly assure the interest of customers. B&Q has a sound product examine system, and aiming at the particularity of construction and decoration market, according to the rules of the country, we make a manual about the quality assurance procedure and something related to it, and let the experienced expert hold the pass.

Every new product we purchase must endure a series of examine to see whether it is apply to the law, and whither it can reach the state quality standard and technical standard. Meanwhile, we also carry on very strict check and accept system when accepting goods, picking out counterfeit and shoddy products and disrepair products. Sure, in the sale of goods, B&Q will carry on quality spot-checking to keep strict supervision to every product we make. That we make great effort to protect customers’ interest is the basis for B&Q to get global honor. Besides, considering the interest of customers, we adopte the measure of “price assurance” in every shop in shanghai, that, when purchasing goods, there is no need for customers to worry that whether this is the lowest market price, because, you find there are really lower price or promotion price of the same goods in other shops even when you have brought goods, you will be send back the difference. That makes customers more at ease, more gratified when shopping in B&Q.

B&Q not only offer products with good quality and low price, but also offer warm and expert service, which is well known. B&Q consist pay attention to the specialization training of employees, and the advanced manage system will satisfy you with 100% feeling of “customer is god.” The all-directional service of B&Q takes everyone customer’s need into consideration and protect every customer’s interest. In B&Q every customer can enjoy free delivery service, free cutting, free mixing of the paint by computer up to your hobby; free demonstration for choosing and using materials; let you become an expert unconsciously. Meanwhile, in order to meet special needs of customers, we have special order service, which will make you gratified, and receive more boon with offering tool lease for small-scale decoration.

Of course, we met many law suit in B&Q, but since we keep the standard of “customer’s interest is first”, we also get the affirmation of customers. According to our experience, many customers come for the good reputation of B&Q, and place heavy hope to it. Once a foreign customer brought an office chair in B&Q, but after using for 3 months, there is something wrong with the spring, so he asked B&Q. after the examining of technical expert and the representatives of the company, they were sure that the quality problem surely existed.  Striving for the interest of customer and negotiating with company, he finally got the compensation of “send back the goods and repay one” For this, customers are very satisfied with the warm service attitude of B&Q. at the same time, this customer hoped that we can find him a chair with special quality requirement, because he only trust B&Q. so our purchasing department especially contacted the manufacture, and finally ordered that special chair for him. He was deeply moved.

What must be recommended is the decoration center, which is the first to adopt design decoration service, letting you realize the dream of “coordinate process of service” in house decoration field. B&Q offers thousands of materials with good quality for your choice, where you can carry on self-help purchasing with supervise of designer. If you buy too many materials, you can send back the surplus materials with your receipt. B&Q also offers you the free fictional design, and have the top-class designers who will service you whole-heartedly with only half of the usual charges.

Customer can get the complete assurance of the construction quality which is the more troublesome problem facing the house decoration. The one that certainly deserve is, B&Q construction group are made of all formal staff which guarantees the profession of the group. Before the actual construction, B&Q requires the present the owner, designer, leader of the group, and also the supervisor, in order to let the group know the requirement of owner, understand the style of the designer and let supervisor get acquaintance with all the detail of the project. Then, the leader of the group organizes the whole group to work over the blue print to make the particular and precise material budget. At the same time, the leader of construct team is responsible for some preparation tasks before construction, such as examing original structure of the buildings, draining off water, drawing datum line, and the like, fill in the data forms of technology measurement. It avoids delay of construction and waste of materials caused by blind construct. In the course of construction, the leader supervises all members of construct team to use the materials rationally, treasure the materials and avoid the waste; the surplus materials can be returned at the original price, construct team can compensate the waste materials. Furthermore, the supervisor will direct the leader and workers in construct team to finish every link of the job. For some concealing work that bother the customer most, such as the floor, the ceiling, etc, we will not close it until being checked, which resolve unnecessary troubles for the customers. B&Q is aiming at letting customers live in an environment with international-level quality. Also, in the housing decoration, we meet many troubles, but through our endeavor, we will minimize the problem and protect customers’ interest in a maximum way, which make us obtain brilliant achievement in the decoration field.

As we all know, on the process of decorating, there will inevitably meet some trouble with the product no matter how good quality the products have, and B&Q is of no exception. We will face many lawsuits on the project of decoration, such as the color of the floorboards is ugly, or they hump up, or there are black spots on ceramic tiles. We will appoint professional man and the representatives of the factory on the first time to check them, bring forward the solution to customers, negotiate with customers to protect their interest at maximum and minimize the damages. Many times, we prefer to make great compromise though we may lose a lot, but we think that protecting the interest of the customers is the base of our development.

B&Q not merely have advanced retail experience and mode, which is suitable to China’s actual condition, but also have sufficient fund and convenient financing channel, strong import and export business ability, norm domestic decoration material retail industry, and also the reputation obtained by endeavor for customers. All these competition advantages make B&Q the leader of decoration material industry in China naturally.

On the material market of furious competition, B&Q obtains brilliant achievement under the international manage concept, strict scientific supervising system and all directional service, and also make contribution to the standardizing material market. As we can see, in shanghai, B&Q has opened 4 chain stores successively, which becomes the first choice for construction materials in shanghai. B&Q ranks the first in sales income of the same industry. On April 2003, B&Q was the first to be authorized ISO9001 in decoration field: decoration enterprises of 2000 quality system authentication. At the same time, we gain reputation in many aspects such as quality of service, ways of solving complaints of customers. We also try our best to abide by the laws and regulations related to the interest of customers; in after service, can also strictly enforce the new regulation of “be responsible for return, change and repair”, which make customers feel more gratified and satisfied. On all of these, we can set up our own brand and own reputation.