Since the establishment of Butler for 100 years, he maintains the leading position in design and manufacture of pre-engineered steel building system. The steel building system is the integrated structure consisting of structural framing system, hypo-structural system, roof system, wall system and the accessories components of construction. Compared to traditional concrete building, Butler building has a number of unparalleled advantages in terms of design, schedule, price, as well as quality, and was called Green building.

With the deepen and development of the reformation of China, the infrastructure will be listed on the top of the schedule as an important carrier and strong assurance. Building market in China is facing an unprecedented climax and it is not only an enormous opportunity but also bring limitless business opportunities for the non-residential metal building system manufacturers. According to the sharp outsight and courageous resolution, BlueScope steel company and Butler manufacture group decided to merge and establish BlueScope Butler corporation and cast sight on the market of enormous potentiality of China, beginning to enter into China by establishing factories there.

On august 1995, BlueScope Butler Company invested 30,000,000 dollars to establish Butler (Shanghai) Corporation LTD, specifically design, manufacture and distribute pre-engineered steel building for China. Butler has the certification of FM and UL, which is closely connected with our advanced engineering technique and design capability. In 1998, we was awarded the certification of ISO9001; in 1999, was awarded Design certificate for steel structure and 1^st class steel fabrication certificate by construction department of Shanghai. Through the endeavour of these years, Butler (shanghai) become the leader of all the metal building companies at home and abroad. Butler has become a style and brand, and well known in the world. Since 1997, Butler is listed in the top 500 companies in shanghai for 8 years in succession.

First class technique is the first element of success

Butler knows, in order to survive in the fierce international competition, they should not only have advanced hard equipment, but also first class technique. Currently, manufature factory of Butler possess advanced structural steel building product line, Butlerib-II roof system, wall panel product line, MR-24 roof panel product line, StyWall wall panel product line, landmark product line, ect. And invest on Vistawall system product line, which can design, manufacture and distribute high-quality products such as curtain wall, skylight, aluminum alloyed windows and doors. Vistawall curtain wall system is the second large rest curtain wall designer and manufacturer in the world. BlueScope Butler maintains the first position in the architecture designing.

Wide-span structural system is the basic for the company, but also the most diversified structural system, which meet the users’ practical needs with the practicality of rigid frame system and maximum flexibility.

In recent years, we introduced landmark structural system in order to meet the need for the longest bar structure. MR-24 stand seam roof system is the most important product of the company, which is the entire movable metal roof. This roof adopts a special seam running technique, combined together by Pittsburgh double-lock seam, which has the same theory with sealed beverage can. Since 1969, Butler installed MR-24 roof system in more than 90,000,000 square meters, which becomes one of the most specified roof systems in the construction field.

BlueScope Butler established the biggest research center in Kansas of America, and two small research centers in Shanghai, which deal with the development and test of new products, techniques and materials. That various kinds of wall system and special structural design meet the requirements of different clients at the maximum settled the leading position of Butler in this field in China.

High-quality talents team is the second element for success

Nowadays, because the competition among companies is the competition of the technical component in the products, company invests more and more on attracting new advanced technology, new equipment, new technical process and also the high-quality talents team. BlueScope Butler stresses on the localization of managers and professionals. Currently, Butlerz (Shanghai) has more than 800 employees, great many of managers and professionals obtain doctorial degree and Master degree, and many senior engineers, first class registered engineers, engineers and assistant engineers. Besides, we also have more than 10 foreign employees. Company believes business administration is the basis for the development of company. The manager must learn how to arise the enthusiasm of the employee so as to be more productive. We implement the flat, matrix management that one person is specially assigned to be responsible for a project from the signing contract to the complete of it, which will not merely give fully high sense of responsibility as a master, but also can strengthen the comprehensiveness, core strength, fighting capability between the staff in order to create a good corporate culture atmosphere.

Company see highly of the training of the employee, who will hold various kinds of more than 50 times of training every year on average, and will invite famous professor to address specific speech about the rule of China metal building. In addition, company pay attention to the cultivation of the repertory talents, establishing scholarship in Qinghua university and Tongji university, offering practice chances for them to help them understand the concept of metal building system, manufacturing technique and the procedure of project designing.

Developing network of professional builders is the third element for success

Another component for success comes from the development to nation-wide network of professional builders. Your Bulter builders are all trained, experienced independent local professionals who understand the style of western architectures and remain the high quality standard of Butler. They also become the strong assistant by assisting company to design, manufacture and distribute Butler constructions. More than 70 builders mainly distributes on the northeast, the coastal area of north south, and BlueScope Butler will expand its network of professional builders into Mainland China step by step in order to open up sales and service market and meet the needs of Chinese metal building.

High quality and sound, in time after service is the forth element for success.

The success of Butler (shanghai) is not only rely on the low price of its products, but also on the consisting high quality, advanced technology and sound and in time after service.

80% business of Butler (Shanghai) rely on the domestic clients, and 50% sales amount comes from the long-term clients. Offering high quality, advanced technology and sound after service is the tenet of Butler (Shanghai) all the time. The famous companies such as Haier, Wal-mart, Greatwall, Midea, kelon, are the strategic clients of Butler. Meantime, Butler is in good relationship with many well-know trans-corporations, including Kodak, GM, Intel, Dell, Toyota. It covers a wide range of industries, mainly including distribution center, textile, retail, pharmaceutical, high-tech, chemistry, auto manufacturing and machine manufacturing. With the concept of “customer is on the top” and our high quality products and service, we have finished more than 1,110 projects with the total construction area of 14 million square meters.

Nowadays, metal building system only occupies 8% in non-residential construction market in China, but 80% in America. Because the whole construction market of China is 2.5 times bigger than that of America, in the process of industrialization, metal building will sure have flying development.

Just because company put up the popular products and attract many talents on the right time that we can enter into China market smoothly. “Looking back on history, success comes after modesty and failure comes after luxury”, Butler (Shanghai) will inherit the consisting style of preciseness and carefulness, take the historical opportunity to realize self-achievement in the process of building clients’ success with concerted effort.