Shanghai San Ying Packaging Material Co., Ltd, founded in March, 1992, was a joint venture invested by San Ying Co., Ltd. Virgin) and Japanese corporations Mitsubishi Co., Ltd. And Toppan Printings Co., Ltd., as well as Shanghai Jiangqiao Property Management Company. It is dedicated in R&D, production and sales of compound flexible packaging materials. Since its foundation and with its unremitting efforts, San Ying has developed into one of the leading suppliers of flexible packaging material in China, with a consistent 30% annual increase of its revenue and the market share of over 50% in laminated tube market for toothpaste. In 2003, the total sales volume of the corporation hit 315.8 million RMB and ranked the 7^th of the Foreign-Investment Enterprises as to taxpaying in Jiading District, Shanghai. San Ying has been among the top 500 industrial enterprises in Shanghai for a successive number of years.

For such great achievements of the corporation, the General Manager Chen Zirong summarized it as the result of successful harmonization of “Big Atmosphere, Various Support, and Corporative Motivation”. In 1990s of last century, with the deepening of reforms and opening up, people’s diversifying demands on goods made higher requirements for the aesthetical function of goods packaging. And meanwhile the absolute dominance of aluminum tube in mainland China market has long been the headache of people concerning its hygiene, aesthetics and environmental protection. Therefore appeared the aluminum-laminated tube to gain favor of the consumers by its nice-looking, economical, practical and environmental-friendly characteristics. San Ying, Shanghai has taken actions at a proper moment to promote the innovation in toothpaste tube in China. At the same time, instant food is being popular which kindles a huge demand for packaging materials ever since; the packaging for medical soft tube is also on the rise recently to join the prosperous market-----which is so called “ Big atmosphere” The start of San Ying’s operation in Jiading District in Shanghai coincided with the heated ongoing reforms and opening up of China, so for years San Ying has gained full support from Shanghai Municipal Government as well as from Jiading District Government. Good implementation of policies and quality services of different governments and various sections, as well as the working style of high quality and efficiency create a rather good investment environment----this is “various support”. The whole staff of San Ying hold quality principle of “Infinite packaging toward Perfection” and by pride of “San Ying endeavors to be the best forever!” work shoulder to shoulder with one heart to proper the mutual home San Ying together---this is “corporate motivation”. With all the above three prerequisites and the “four bests---best talents, best technology, best products and best service” of the business strategy, comes the powerful internal drive of San Ying.

Best talents

Shanghai San Ying always stress on personnel training and reservation, because they believe that “people are the ultimate value-creators.” Currently, they have enrolled 378 college-level employees constituting a 55% of total employment. Technology development Department has introduced 12 specialized engineers, insuring at least one professional engineer for each process, taking charge of promoting quality and developing new products and material. San Ying actively inspires the potential of its employees to find out the “real gold” hidden inside, and for those experts who ever made outstanding achievements to the country San Ying carries out the “re-employment” system, to create a good environment for them to play a new role. At the same time, by systematic position training and management training as well as the corporate culture propaganda course work, San Ying unites the whole staff together under the corporate aims and principles. The strong reserve of personnel provides intelligence support for the future development of Shanghai San Ying.

Best technology

We believe that a perfect product is based on all employees’ professional experience and sincere cooperation. San Ying staff start work carefully and hardly as soon as they receiving the orders from the clients. Through elaborate artistic design and then accurate verification of colors, dying process, and Pc control printer and sequent processing technology we ensure that we will present to our clients flexible, rich-colored printing works. San Ying puts emphasis on each process, and in order to meet the diversifying market of hi-tech products, introduces eight color high-speed rotary photogravure press, six color grouped flexo printing machine, serial dual-end coextrusion tandem, non-solvent dry laminating machine, slitting machine, bag making machine and blown film machine. Meanwhile the establishment of Shanghai San Ying technology R&D Center is regarded as an extension as well as expansion of its efforts in the field of packaging materials to be of powerful technological support to its growing business in China. By full cooperation of all related sections and with the friendly cooperation with and technological support from Dupont chemical solutions Enterprise, Dow Chemical Company from U.S.A. and Mitsubishi Co., Ltd., sun A Chemical, Toppan Printing Co., Ltd., Shanghai San Ying has put huge investment in its R&D in developing new products and improving the materials for better achievements in raising the quality and reducing the production costs. Shanghai San Ying has got “Shanghai Technologically Advanced Foreign-Investment Enterprise” for three years successively, and its ultimate goals is to reduce the reject rate, increase the output, raise the quality and improve the term?.

Best product

Through in-depth research of product features and client demands, and consistent effort in developing packaging material of various kinds, Shanghai San Ying has become a flagship in flexible packaging material production. Its products include standing pouch, high temperature retorted pouch, vacuum pouch, microwave packaging, peelable lidding film and tubes based on multi-substrate coextrusion, i.e. aluminum laminated tube and plastic laminated tube. The huge market share and favorable reputation makes San Ying a leading supplier in the laminated tube market.

The aluminum laminated tube of San Ying combines the advantages of aluminum tube and plastic tube. Free of abnormal toxins, it is hygienic, tight sealed, isolating gas, moisture and smell. The tube is easy to squeeze without rebound, preventing bacterial contamination through air admission. The product features long shelf life, good opacity and folding endurance. It is highly resistant to burst and pressure, coupled with perfect imaging effects on exterior and inner surfaces that are smooth and colorful. The tubes may be applied to toothpaste, medicine, food, cosmetics, industrial products and replace the aluminum tubes that are not as environmental and appealing.

In the latest model of plastic laminated tubes, an aluminum-foil-free transparent barrier material has replaced the traditional aluminum foil. While inheriting the features of aluminum laminated tube, it is highly capable in isolation with multiple options of rebound elasticity. Also, it can be recycled, a feature compatible with modern environmental protection concepts and the representing the trend of conventional packaging.

To meet the clients’ needs and realize the “zero complaint” aim of operation as well as the quality principle of “infinite packaging toward perfection”, San Ying has since the introduction of ISO9002 quality insurance system in Nov. 1999 established a complete and efficient system for quality control from raw material inspection, online semi-finished products quality control, processing quality examing to finished products check and disposal of non-qualified products. In June, 2000 San Ying received authentication from British Lloyds and RAB from U.S.A. and proving quality management ideology of “continuous improvement”, it received authentication of the revised Iso9001: 2000 of British Lloyds in June, 2003.

Best service

San Ying focuses on the clients, learns and predicts clients demands, to provide original and competitive products and services. We believe production is not just for sales, but providing flexible and quality service throughout the sales process, and provide the most effective solution by different demands of the clients. We win market shares by quality, and win our clients by service. We provide pre-sale, in-sale, after-sale customer service, and establish a customer service system combining technology and sales. It is our commitment to provide high quality service in shorter possible time. We will fulfill our promises through self-regulation and efficient use of resources. We strive to make superior products that our competitors, and coordinate our colleagues to provide better services.

To better serve the customers and to meet their demands in maximum we improve the term, reduce the transportation cost and the packaging cost to carry out cooperation with customers in wider and deeper fields with a more active attitude. San Ying has adopted the brand new operation model of “Factory within Factory” to set up solid strategic cooperative relationship with renowned domestic producers of toothpaste such as Liangmianzheng, and to establish 7 non-separate accounting branches in Guangzhou, Liuzhou, Wuzhou, Changsh, Nanchang, Chongqing and Dandong, and medical benches in Wuhan. With the model of the headquarters producing slice materials and the branches processing, San Ying has an edge on cost control compared to other companies of the field, and returns the benefits to the customers on basis of reducing the cost of transportation and package efficiently. Offices in Beijing, Chengdu, Wuhand and Guangzhou were set up at the same time. So far San Ying has a nation-wide sales network centralized in Shanghai. By means of good market share, San Ying has achieved great successes in its expansion of business and customer services and thus truly realized the target in corporate operation philosophy “Contribute to the society.”

Since this year, good news comes from time to time with the sales volume keeping increasing. The figure of the first half-year has increased by 32% to last year, and it is predicted that the total volume of this year will have a 30% increase of last. The running of the newly equipments bring a sharp growth of the output. And the preparation for listing overseas is running smoothly for the listing on HK as Red-chip stock at the end of this year. San Ying will then meet the world standard and realize the development with the support of the strong funding stage of HK stock market, all of which add to the aim of “Best Forever” a new turn of drive!